Studio Knox
Graphic Design & Art Direction


NE Fitness

NE Fitness is a personal training company based in the North-East of England. Their work takes them into many different gyms around the area and as such they needed a distinctive identity that separates them from the each gym’s regular staff.

The main logo is based on a combination of a stopwatch and a compass pointing in a North-Easterly direction. This gives the identity a diagonal slant that is used in many of the elements. The overall impression when combined with the vibrancy of the red colour is that the identity has a positive forward momentum.

The range of communications products that the identity needed to be applied to include business cards, corporate stationery, a website and identifiable clothing for the personal trainers.

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Studio Knox
Ljusterögatan 3
116 42 Stockholm

+46 (0) 8 120 582 59

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