NE Fitness

NE Fitness is a personal training company based in the North-East of England. Their work takes them into many different gyms around the area and as such they needed a distinctive identity that separates them from the each gym’s regular staff.

The main logo is based on a combination of a stopwatch and a compass pointing in a North-Easterly direction. The overall impression when combined with the vibrancy of the red colour is that the identity has a positive forward momentum.